The curved phone from LG is already available in Asian markets but soon, things are likely to expand. Starting next month, the phone will be released in Europe.
You can check out the new CPUs, the quad-core Qualcomm Snapdragon 800 Processor, along with 2GB of RAM, perhaps, the phone is trying to get a superior performance for various mobile games with 3D graphics. Downside is that, it uses the 1280X720 resolution but that should be enough for a retina-displayed phone.
Lastly, there’s self-heating-coating feature on the rear which makes the phone immune to scratches and nicks but I don’t know if the front portion will be as immune as the rear part.